Tune in! Nokia to run Indian reality TV show to judge submitted app ideas

Nokia India launched an initiative in collaboration with NDTV, which saw consumers provided with the unique opportunity to submit their mobile app ideas that take potential to be developed for Windows Telephone, so other owners tin enjoy the feel. A reality TV testify, "Nokia Lumia Your Wish Is My App" is set up to exist produced where app ideas volition be pitched and judged by a panel of well-known faces in Bharat.

The competition prior to the TV show has received a staggering 35,000 app idea submissions from consumers since it was announced in December.

Nokia has likewise unveiled the 5th approximate of the show. Bollywood actress and youth icon, Kalki Koechlin, who joins Rajiv Makhni, NDTV Managing Editor & Tech Guru; Vishal Gondal, Managing Director-Digital, DisneyUTV; Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels; and Vikas Khanna, New York based Michelin Starred Celebrity Chef.

Out of the number of ideas submitted, just a mere 42 volition be shortlisted and consumers with the almost exciting ideas will be called in to participate in the commencement app reality TV show. The prize on offering for offset place, should your idea be selected as winner is Rs 1million ($186,000). The show volition begin airing on NDTV starting February ninth, which volition show viewers consumers showcasing their ideas in front of the panel of judges.

Gerard Rego, Director - Programmer Experience, Nokia India had the following to comment on the results of the entries:

"Nosotros are pleased and very excited to have received such a astounding response from consumers for the 'Nokia Lumia – Your Wish Is My App' competition. The results have been astounding! 35000 entries is a huge number which clearly reiterates consumer enthusiasm for such initiatives. Nosotros have received several app ideas that aim to enable a broad range of experiences. We noticed that the ideas were around topics that mattered near to people in their daily lives -- women security, productivity, grooming, food, wellness & wellbeing. 1 could literally experience the pulse of the nation by going through these ideas."

Non simply is the main prize upwardly for grabs, but the collaboration betwixt Nokia and NDTV is also set to give away Rs 5 lakhs ($9,300) and Rs 2 lakhs ($3,720) to runner-ups. It's also noted that three lucky winners will stand a chance of winning a Lumia 920 Windows Telephone. Much like Britain's Got Talent (or the American counterpart), nosotros're certain this idea will go down well with developers and those interested in technology.

The fact that the companies managed to accumulate over 35,000 entries for app ideas on Windows Phone displays a fair size of interest from general consumers. What do we call back of an actual reality Tv set show being aired for apps to be made onto the platform? We're non too certain. Certain, information technology hits two birds with one rock - marketing, promotion and app ideas beingness funneled for development.

But nosotros could skip the testify and just pump as many ideas into apps as possible. Employ 100 developers, shove them into a basement filled with gadgets, jacuzzi, Xbox, Master Chiefs, MMORPGs, pop soda, 3D TVs and job them to plow equally many ideas equally possible into apps. Actually, that would exist an even better show, right?

Source: India Info Online, via: WMPU

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